معرفی
Jenny Press serves as an Associate Lecturer in the Business School at the University of Chichester, where she joined in 2019 and currently coordinates the BA Marketing and MSc Digital Marketing programmes while teaching strategic marketing, branding, and employability workshops across the business school curriculum.
Her academic foundation includes a BSc in Psychology (2006) and an MA in Marketing (2009), complemented by extensive professional experience including Head of Marketing for the Royal Navy and Royal Marines Charity where she executed award-winning national PR campaigns with major global brands and contributed to board-level business strategy in luxury and charity sectors.
Press's research and teaching focus centers on practical marketing applications, particularly strategic marketing, branding, consumer behavior, and market segmentation within real-world contexts. She emphasizes bridging academic theory with industry challenges to enhance student employability, as evidenced by her publication on benefit segmentation in healthcare marketing services.
While her professional background includes award-winning campaign execution, no specific scientific awards are documented. Her academic responsibilities encompass programme leadership and teaching, though details regarding research grants or formal student supervision beyond programme coordination are not provided in available materials.
