Bianca Cartin

Bianca Cartin serves as a Teaching Fellow at the University of Portsmouth's Faculty of Business & Law within the School of Strategy, Marketing and Innovation, where she leads the BA (Hons) International Business program. Leveraging 18 years of global marketing experience with brands like Hard Rock Café, The Ivy Collection, and Kempinski Hotels across MENA, Europe, and UK institutions including The National Museum of the Royal Navy, she integrates real-world industry insights into her teaching with an emphasis on international business perspectives.

Her academic foundation includes a Master of Arts in Digital Marketing from the University of Portsmouth (2021) and a Bachelor of Arts (Hons) in Tourism Management from the University of Brighton (2000), complemented by professional development through the University of Portsmouth's 'Teach Well: Principles to Practice' certification (2024) and Mental Health First Aider training (2025).

Ms. Cartin's expertise centers on digital marketing strategy, consumer behavior in service industries, and brand communications within hospitality and tourism sectors. Her teaching methodology draws directly from executive roles developing integrated campaigns for luxury hotel chains and global restaurant groups, emphasizing practical application of theoretical frameworks for student readiness in international markets.

She actively contributes to academic discourse through invited presentations at the 2025 Marketing Education Thought Leadership Forum and 2024 BAL Learning and Teaching Conference, while maintaining industry relevance through advisory board engagements that inform curriculum development and ensure alignment with contemporary marketing practices.