معرفی
Jo Pabari is a Senior Teaching Fellow and Programme Lead for undergraduate business courses at the University of Portsmouth's Faculty of Business & Law, specifically within the School of Organisations, Systems and People. With over 20 years of global industry experience in consumer insight and brand strategy for companies like PepsiCo, Audi, and Canon, they specialize in sustainability, nutrition, and ethics from a consumer perspective. They lead the flagship BA (Hons) Business & Management programme and collaborate on applied research projects such as a Knowledge Transfer Partnership (KTP) with Moma Food Ltd.
Education: PhD in Chemical Physics (2001). Professional activities include advising SME startups and serving as a Director and Trustee of the Royal Navy and Royal Marines Charity. Research emphasizes global consumer research methodologies, having managed programmes in over 70 countries.
Academic contributions focus on integrating industry expertise into business education, particularly in ethical consumer practices and sustainable business strategies. Collaborations with industry partners like the KTP project highlight practical applications of research in food quality control and market analysis.
