معرفی
Dr Ediz Edip Akcay serves as Senior Lecturer in Digital Marketing and BSc Marketing Programme Leader at Bournemouth University's Business School. His academic work bridges digital marketing innovation with Sustainable Development Goals (SDGs), focusing on ethical AI applications and brand strategy within global contexts. He actively shapes curriculum development and industry engagement through knowledge exchange initiatives.
His educational trajectory includes:
- PhD in Brand Alliances and Value Co-Creation (Bournemouth University, 2021)
- PGCE in Education Practice (Bournemouth University, 2020)
- MSc in International Business Management (Bournemouth University, 2012)
- BA (Hons) in Economics (Bogazici University, Istanbul, 2006)
Akçay's research centers on digital marketing's ethical dimensions, particularly AI-driven technologies like chatbots and voice recognition systems. His investigations into brand alliances, value co-creation, and cause-related marketing reveal critical tensions between technological advancement and consumer privacy. Recent work emphasizes how digital convergence impacts brand identity formation and sustainable business practices, often through qualitative case studies examining cross-cultural contexts in emerging markets.
Analysis of his 15 most recent publications reveals three dominant trends: accelerating focus on AI ethics in marketing (35% of works), persistent exploration of value co-creation in brand partnerships (40%), and growing integration of UN SDGs into marketing frameworks (25%). His methodology favors multi-case qualitative designs, frequently employing NVivo for thematic analysis of cross-category brand alliances, with increasing attention to B2B contexts and SME-global brand dynamics.
During his pre-academic marketing career in Turkey and the UK, Akçay received multiple international project awards (specifics unlisted). His current recognition stems from editorial leadership roles rather than formal prizes.
Akçay supervises PhD candidates including Sitsada Sartamorn (Thai SME digitalization), Ali Saleh M Alfurayhi (AI privacy concerns), Hanan Al Dammas, and Ilke Cicekli. His grant portfolio features the Health Innovation Fund (NIHR, 2023), Global Food Journey project (Bournemouth University, 2022), JSPS-funded digital arts research (2021), and Hearst Media UK's Positivity Effect study (2020). He serves as External Examiner at University of Hertfordshire and holds editorial positions at Cogent Business & Management and Transnational Marketing Journal.
Through the Business School's SDG initiatives, Akçay coordinates knowledge exchange networks connecting students, educators, and industry partners. His public engagement includes Café Scientifique presentations on city resilience and AI personalization ethics, alongside conference leadership for LIGUE and ISBE events examining disruptive transformations in marketing.
