Kimberley Hardcastle

Kimberley Hardcastle is an Assistant Professor in Business & Marketing at Newcastle Business School, Northumbria University (AACSB-accredited). Her research spans Responsible Artificial Intelligence, AI Education, Algorithms/Platforms, Societal Impacts of Emerging Technology, Branding, and Consumer Habits. She actively supervises PhD students and has contributed to sustainable marketing frameworks, AI's role in branding, and higher education consumer behavior.

• Responsible AI and Ethical Implications
• Digital Marketing and Consumer Behavior
• Higher Education Branding

Her recent publications explore AI-driven customer experiences, brand value co-creation in education, and sustainable marketing strategies. Kimberley serves as an external examiner at Bournemouth University and is a reviewer for leading marketing journals. She was awarded Fellowship of the Higher Education Academy and frequently contributes to the World Advertising Research Centre (WARC).

• Fellowship of the Higher Education Academy
• Nominated finalist for Student Led Teaching Awards

Kimberley leads the Branding module on the MSc Marketing Programme at Northumbria University and has trained SMEs through European Regional Development Funding. She organized the first AI Safety Summit in the North East in October 2023, focusing on responsible AI development aligned with UN Sustainable Development Goals. Her work emphasizes safeguarding and upskilling citizens in emerging technology adoption.