معرفی
Dr. Isaac Ngugi is a Principal Academic in Marketing at the Bournemouth University Business School, specializing in consumer behaviour, food security, and agrifood marketing. He holds a PhD in Marketing from Bournemouth University and is a Fellow of the Higher Education Academy. His research explores business relationships, value co-creation, and innovative strategies in SMEs, supported by funding from organizations like the Wellcome Trust, World Bank, and DFID-FCDO.
Education:
- PhD in Agrifood Marketing (Bournemouth University, 2011)
- Advanced Certificate in Economic Evaluation (LSHTM, 2003)
- MSc in Agricultural Economics (Egerton University, 2002)
- BSc in Agribusiness Management (Egerton University, 1999)
Research Interests:
- Consumer Behaviour in Agrifood Systems
- Food Security and Sustainable Agriculture
- Value Co-creation in Supply Chains
- Innovation Strategies for SMEs
- Brand Management in Nonprofit Sectors
Recent Articles Trends: Focus on collaborative strategies in agrifood supply chains, branding in nonprofits, and innovation in SMEs. Recent publications address digital transformation, disruptive innovations (e.g., M-Pesa), and marketing mix frameworks in tourism.
Awards & Memberships:
- Fellow of the Higher Education Academy
- Member, Association for Consumer Research (2018–present)
- Past roles: Academy of Marketing (2014–2015), IMP Group (2008–2009)
Advising & Grants:
- Supervised PhD students on topics like internet marketing and SME communications
- Secured grants from Wellcome Trust, MERLIN International, and WWF
Labs/Teams: Active in the Food Security Research Cluster at Bournemouth University, collaborating on global agrifood projects.
