Jeffery Bray

Professor Jeffery Bray is a Professor in Consumer Behaviour at Bournemouth University's Business School, specializing in sustainable consumption from both environmental and health perspectives. He leads the Consumer Insights Research Theme, mentoring early career researchers, and serves as a Professorial member of the University's Senate Committee. Bray has received 20 research funding awards (12 as Principal Investigator) from diverse sources including EU Horizon Europe, ESRC, British Council, Waitrose, and Which?.

• PhD in Consumer Behaviour (Bournemouth University, 2012)
• PG Cert in Higher Education (Bournemouth University, 2008)
• MBA in Retailing (University of Stirling, 2007)
• BA (Hons) in Retail Management (Bournemouth University, 2000)

Professor Bray's research focuses on Consumer Decision Making and Behaviour, particularly in Food Consumption and Supply Practices. His work seeks to influence practices toward greater Food Security and healthier eating habits through projects like EU's FoodSMART, British Council's Veg+, and the ongoing EU project FoodMAPP (which he coordinates). His research spans ethical consumption, retail innovation, sustainable food systems, and consumer technology interfaces in food choices. He has published 23 Scopus-indexed papers with nearly 1,000 citations, including several in 3* ABS ranked journals.

His recent publications demonstrate a clear trajectory toward sustainable food systems, examining topics from online grocery shopping to dietary changes for sustainability, vegetable consumption among young adults, and ethical considerations in consumer behavior. The research spans multiple disciplines including nutrition science, environmental studies, retail management, and cross-cultural consumer behavior, with a strong emphasis on practical applications for improving food security and sustainable consumption patterns.

• Excellence in teaching award (Bournemouth University, 2009)

Professor Bray has an impressive grant portfolio with significant funding from EU projects (FoodMAPP, FoodSMART), British Council (Veg+), and industry partners like Waitrose and Which?. He currently supervises 7 doctoral students and has a track record of timely PhD completions. Beyond his research, he leads on Academic Integrity within the Business School, adapting policies for Generative AI tools, and teaches large units with up to 480 students using innovative seminar pairing practices. He has also been active in promoting young people's development through governance roles as School Governor and Trustee of a Multi-Academy Trust since 2013.