معرفی
Victor O. Ogunbiyi is a Lecturer in Strategic Marketing at De Montfort University, affiliated with the School of Leadership, Management and Marketing within the Faculty of Business and Law. He holds a PhD in Marketing from the University of Hull and teaches key postgraduate modules including International Buyer Behaviour & Branding and Cross-Cultural Management & Marketing.
Research Interests: Victor's work focuses on sustainable marketing, consumer behaviour, food waste management, and ethical practices in SMEs. He explores multi-stakeholder approaches to food security and sustainable transitions, with field research in Nigeria and Vietnam. His expertise includes B2B value co-creation and cross-cultural marketing in both public and private sectors.
Publication Trends: His recent research integrates artificial intelligence, policy simulation, and sustainability, particularly in food systems and environmental policy. His work addresses 2050 net zero ambitions, ecological footprints, and AI-driven labour productivity, reflecting interdisciplinary innovation and global policy relevance.
- Scientific Awards & Memberships:
- Fellow, International Society for Development and Sustainability (ISDS)
- Associate Member, Chartered Institution of Wastes Management (AssocMCIWM)
- Member, Chartered Institute of Marketing (MCIM)
- Member, Institute of Data and Marketing (MIDM)
- Member, Academy of Marketing (AoM)
- Member, British Academy of Management
- AFHEA (Advance HE Fellowship)
Advising and Grants: While no formal students are listed, Victor actively collaborates on interdisciplinary research. He participated in a funded project by the EC-Asia Research Network (Jan 2022–Feb 2023) on sustainable food security through integration of global and local agri-food supply chains, involving fieldwork in Vietnam and dissemination across UK universities.
Research Affiliations: Victor is a member of the Centre for Enterprise and Innovation (CEI) at DMU, contributing to research on innovation, sustainability, and enterprise development.
