معرفی
Karolos Papadas is Associate Professor of Marketing at the University of York's York Management School, where he serves as Programme Leader for MSc Global Marketing and Deputy Director of Business and Community Engagement. He holds visiting positions at Copenhagen Business School, University of Vienna, and University of Athens.
Research expertise spans:
- Sustainable and green marketing strategies
- International branding and digital marketing
- Ethical consumption patterns
- Strategic marketing in emerging economies
Recent publications examine green marketing during economic uncertainty, shared value creation in sports ecosystems, and global consumer identities. His co-edited book 'Ethical Consumption' (2023) addresses responsible consumer behavior.
Awards include two UK Research & Innovation recognitions for projects impacting:
- Education inclusivity in Northern Ghana
- Poverty alleviation through SME development
He advises organizations including HM Department of Business & Trade and leads a £250K project with Ghanaian SMEs to develop sustainable supply chains.
