Sandra Awanis

Dr. Sandra Awanis is a Lecturer in International Marketing at Lancaster University Management School, where she serves as Programme Director for MSc Marketing and Senate representative. Her research examines cultural influences on markets, ethical consumption, and financial decision-making, with current focus on resilience management through sustainable development and poverty alleviation.

International marketing investigations explore how culture shapes consumption patterns, market dynamics, and policy development. Research bridges ethical frameworks, financial behaviors, and cultural contexts through mixed-methods approaches. Current projects include resilience-building through green skill development in sustainable cities and microsavings interventions for urban poverty.

Publications demonstrate consistent focus on consumer financial decision-making across cultural contexts. Research evolves from foundational work on credit behavior among youth to contemporary examinations of automated payment systems and materialism. Recent outputs address political influences on consumption and collective materialist behaviors.

• ASEA-UNINET Postdoctoral Research Grant
• LUMS Research Incentives Fund (RIF)
• FCRI INTERNAL SEED CORN GRANT

As Programme Director, oversees MSc Marketing curriculum and advises international students. Currently supervises PhD candidate Apisara Khli-in researching consumer behavior. Engages industry through knowledge transfer partnerships with Booths, Manchester United FC, and ff.next Budapest.