Charlene A. Dadzie

Dr. Charlene A. Dadzie is an Associate Professor in the Marketing, Supply Chain Management, and Analytics department at the Mitchell College of Business, University of South Alabama. She teaches courses such as International Marketing (MKT 336) and Consumer Behavior (MKT 374).

• Ph.D. in Business - Marketing, University of North Texas
• M.I.L.R., Cornell University
• B.A. in History, University of Georgia

Dr. Dadzie's research focuses on the intersection of marketing and public policy, with particular emphasis on marketplace inclusion, poverty alleviation, and digital financial services consumption. She has explored how systemic inequalities in financial access impact consumer welfare and how policy interventions can address these disparities.

Her recent publications examine logistics-marketing integration in emerging markets, cultural dimensions of beauty standards, and digital financial platforms' role in financial well-being. These works reflect her interdisciplinary approach combining marketing theory with social justice frameworks.

• University of South Alabama Social Justice Research Initiative grant (inaugural recipient)

Dr. Dadzie actively contributes to academic discourse through presentations at major conferences like the American Marketing Association, Academy of Marketing Science, and Macromarketing Conference. Her teaching and research bridge theoretical rigor with practical applications for equitable market systems.