Mark Peterson

Dr. Mark Peterson is a Professor of Marketing and Sustainable Business Practices at the University of Wyoming's College of Business, Department of Management & Marketing. With a Ph.D. in marketing from Georgia Institute of Technology (1994) and over 60 refereed journal publications, he specializes in sustainability integration into business decisions and consumer behavior.

• Affiliation: University of Wyoming since Fall 2007
• Previous: University of Texas at Arlington
• International experience: Germany, South Korea, Turkey, France, Canada

Research Interests focus on environmental-social business integration, international marketing dynamics, and macromarketing frameworks. His work bridges academic theory with practical applications for sustainable enterprise.

Notable Publications include Sustainable Marketing: A Holistic Approach (2021) and editorship of the Journal of Macromarketing (2016-2019). Articles span sustainability theories, consumer vulnerability analysis, and global prosperity modeling.

Scientific Awards:

• Alpha Kappa Psi Award (1995)
• Charles C. Slater Award for Lebanon market analysis (2024)

Advising & Grants: Mentors Ph.D. students in sustainability research and consumer behavior. Secured funding for macromarketing studies and international projects.