معرفی
Linda L. Price serves as the Dick and Maggie Scarlett Chair and Professor of Marketing in the Department of Management and Marketing at the University of Wyoming's College of Business. A distinguished scholar with deep institutional ties as an alumna, she leads research at the intersection of consumer behavior, sustainability, and qualitative methodologies.
Her educational foundation includes:
- Ph.D. in Marketing from the University of Texas at Austin
- MBA from the University of Wyoming
- B.A. from the University of Wyoming
Professor Price's research explores consumer practices, rituals, and narratives; market network resilience; consumer identity transformation; and service encounters. She examines how consumers navigate globalization through ethnographic and multi-method approaches, with significant applications in services marketing, customer experience design, and sustainable consumption. Her work consistently bridges theoretical rigor with real-world market challenges.
Recent publications reveal strong thematic trends toward sustainability (repair practices, material conservation), refugee consumption resilience, and the psychological mechanisms of 'fresh start' mindsets. These works demonstrate her commitment to addressing global challenges through consumer behavior lenses while advancing methodological innovation in qualitative research.
Her exceptional contributions have earned numerous accolades:
- AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award (highest disciplinary honor)
- Association for Consumer Research and American Marketing Association Fellowships
- Academy of Marketing Science Cutco/Vector Outstanding Marketing Educator
- University of Wyoming Presidential Scholarly Achievement Award
- Excellence in Research and Innovation Award
As a dedicated mentor, she received the American Marketing Association V Kumar Doctoral Student Mentorship Award for lifetime contributions. Her editorial leadership includes serving as Editor of the Journal of Consumer Research, while administrative roles encompass Presidency of both the American Marketing Association Academic Council and Association for Consumer Research.
Professor Price actively contributes to the AMA Foundation Board and key journal editorial boards, shaping the discipline through collaborative networks focused on consumer well-being and sustainable market practices.
