معرفی
Dr. Charlene Chu is an Assistant Professor in the George L. Argyros College of Business and Economics at Chapman University, Orange, CA, USA. Her research bridges consumer behavior, judgment and decision-making, and psychological ownership, focusing on emotional attachment to material and experiential possessions.
- Education:
- Bachelor of Arts, University of California, Berkeley
- Master of Arts, University of California, Los Angeles
- Ph.D., University of California, Los Angeles
Her work explores the experiential advantage in consumer happiness, social media engagement for global influencers, and mementos as tools to attenuate the endowment effect. Recent publications analyze how psychological ownership manifests in hoarding behavior and consumer disposition practices.
Dr. Chu’s research has been cited in foundational texts like Psychological Ownership and Consumer Behavior and appears in journals such as Journal of Behavioral Decision Making and Personality and Individual Differences. She is a key contributor to the Oxford Handbook of Hoarding and Acquiring and studies cross-cultural consumer dynamics in Journal of Global Marketing.
