Julie Irwin

Julie Irwin is a Professor of Marketing at the University of Oregon’s Department of Marketing, Lundquist College of Business. Her research focuses on ethical consumption, sustainable business practices, and behavioral economics. She can be contacted at irwinjr@uoregon.edu.

• Fields of Interest: Marketing, Consumer Behavior, Ethical Consumption, Sustainable Business Practices, Behavioral Economics, ESG Initiatives

Research Trends

Julie Irwin’s recent work explores investor reactions to ESG initiatives, ethical consumer behavior, and psychological mechanisms behind product disposition. Her research integrates behavioral economics with sustainability, addressing biases like willful ignorance and hedonic adaptation.

Insights Research Lab

She is affiliated with the Insights Research Lab, which supports interdisciplinary studies on consumer psychology and marketing strategies.