Shreyans Goenka

Shreyans Goenka is an Assistant Professor of Marketing at the Pamplin College of Business, Virginia Tech. His research focuses on consumer morality, exploring how moral beliefs influence consumption choices and economic behaviors. He holds a BA in Economics and Psychology (Honors) from the University of Pennsylvania (2008) and a PhD in Marketing from Cornell University (2020). His work bridges consumer behavior, ethics, and policy, with implications for marketing strategies and prosocial campaigns. Professional website: shreyansgoenka.com.

Education:

• Bachelor of Arts in Economics & Psychology (Honors), University of Pennsylvania, 2008
• PhD in Marketing (Consumer Behavior), Cornell University, 2020

Research Interests:

• Moral foundations of consumer decisions
• Policy-relevant aspects of ethical consumption
• Marketing strategies for social impact

Publications reflect a focus on moral psychology, ethical consumption patterns, and ideological differences in economic behavior. No scientific awards are explicitly listed in the provided materials. Advising and grants are not detailed here. He is affiliated with the Department of Marketing at Virginia Tech.