معرفی
Dr. Jeffrey Rotman is a Senior Lecturer in the Department of Marketing at Deakin Business School (Faculty of Business and Law). He holds a PhD from the University of Western Ontario and specializes in consumer behavior, morality, emotion, politics, and sustainability. His work bridges marketing and psychology, focusing on ethical decision-making, prosocial consumption, and brand ethics. Rotman has been recognized with the 2021 Vice-Chancellor's Early Career Researcher Award for Career Excellence.
Research Interests:
- Consumer Morality & Ethics
- Prosocial Behavior & Sustainability
- Political Marketing
- Customer Service Dynamics
- Brand Perception & Loyalty
Recent Research Trends: Over the past five years, his work increasingly addresses sustainability in consumption (e.g., green claims, offshoring ethics) and the psychological mechanisms behind consumer misbehavior (e.g., unethical actions prompted by harmful brands). Earlier studies explored embodied cognition and emotional regulation through consumption.
Grants: Key projects include $171k iMove Australia contract for distributed energy research (2023-2024), $153k Mondo Power customer insights project (2022-2023), and a $38k WorkSafe Vic brand association study (2019).
Teaching & Supervision: Supervises doctoral research on marketing communications, social license frameworks, and nostalgia in consumer choices. Teaches consumer behavior and quantitative research methods.
