معرفی
Dr. Uzma Khan is an Associate Professor in the Marketing department at the Miami Herbert Business School, University of Miami. She serves as the PhD Coordinator for Marketing and focuses on consumer behavior, diversity and inclusion, prosocial behavior, and health communication.
- Academic Role: Associate Professor, PhD Coordinator
- Affiliation: University of Miami
Her research explores how diversity in advertising influences brand perception, the dynamics of prosocial behavior in hyperconnected societies, and risk-taking tendencies in public health contexts. She has contributed to understanding consumer responses to stockouts, emotional influences on decision-making, and the ethical implications of corporate diversity. Her work often bridges marketing, psychology, and behavioral economics, with recent studies addressing emergency care training models in low-income countries and noise-induced hearing loss risk factors.
Dr. Khan's publications highlight trends in diversity-driven branding, prosocial decision-making, and health-related consumer behavior. Her collaborative efforts span interdisciplinary topics, including technology-enabled giving and the moral perception of market actors. While no explicit scientific awards are listed, her contributions to academic literature and curriculum development underscore her impact.
