معرفی
Dr. Meng-Hua Hsieh is Associate Professor of Marketing at Kent State University. Her research examines psychological drivers behind consumer choices, particularly in health contexts and prosocial behaviors.
Research Focus: Investigates how maximization tendencies and fear appeals influence health decisions. Recent work explores VR applications in consumer research.
Awards:
- Summer Research Appointment (2024, 2022)
- Dean's Distinguished Scholar Runner-up (2020)
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