معرفی
Claudia Townsend is an Associate Professor in the Marketing department at the Miami Herbert Business School, University of Miami. Her research focuses on consumer behavior, branding, and the psychological impact of aesthetics and design on decision-making.
- Role: Associate Professor
- Department: Marketing
- University: University of Miami
Her research explores themes like self-expressive consumption, collaborative art, and the intersection of aesthetics with economic behavior. Recent work investigates how social media share icons affect product valuation and the long-term perception of product beauty.
The majority of Townsend's recent publications (2017-2022) focus on consumer psychology, branding, and design impact, with subtopics including experiential marketing, community-based art initiatives, and donation solicitation strategies. Key trends show a consistent interest in understanding how visual elements influence both individual and collective behavior.
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