معرفی
Jing Wan is an Assistant Professor in the Department of Marketing and Consumer Studies at the University of Guelph’s Gordon S. Lang School of Business and Economics. She holds a PhD in Marketing from the Rotman School of Management, University of Toronto, and previously served as an Assistant Professor at the University of Groningen (Netherlands). Her research focuses on consumer behavior, decision-making, and three core themes: emotional/moral regulation, brand/product anthropomorphism, and ethical/sustainable consumption.
Dr. Wan’s work examines how contextual factors like emotions, mindsets, and information framing influence consumer attitudes and choices. Her studies bridge psychology and marketing, addressing topics such as self-control dilemmas, nature exposure’s impact on decision-making, and anthropomorphism’s role in consumer-brand relationships. Her research has been published in journals like European Journal of Marketing, Emotion Review, and Appetite, and presented at leading conferences such as the Association of Consumer Research and Society for Judgment and Decision Making.
Her contributions span environmental psychology, health behavior, and cross-cultural moral studies. While no awards are explicitly listed, her extensive publication record highlights sustained academic engagement. She has advised no documented students but collaborates internationally, as seen in co-authored works across North America and Europe. No specific grants or labs are mentioned, though her interdisciplinary research suggests potential team collaborations in consumer psychology and sustainability.
