معرفی
Jing Xu is a Professor of Business Administration and Area Chair for Marketing at the University of Illinois, holding the John. M. Jones Faculty Fellowship. Her research focuses on consumer behavior and decision-making processes within marketing contexts.
Her primary research areas include consumer psychology, luxury consumption, charitable giving, and political influences on managerial decisions. She investigates how mindset, motivation, spatial distance, and external feedback mechanisms shape goal-directed behaviors through field studies and experimental methodologies.
Recent publications (2020-2023) reveal consistent exploration of consumer responses to art exposure, service professional evaluations, presidential election impacts, and negative feedback effects. Her work demonstrates strong interdisciplinary connections between marketing, psychology, and behavioral economics, with multiple studies gaining significant media attention and social media engagement.
Scientific Awards:
- John. M. Jones Faculty Fellow
Dr. Xu's research exhibits substantial real-world impact, evidenced by frequent news coverage across multiple outlets and active discussion on professional social media platforms, reflecting the practical relevance of her findings in contemporary business environments.
