معرفی
Dr. Fei (Katie) Xu is a Lecturer in the Department of Marketing at Monash University. She holds a PhD in Marketing from The Hong Kong Polytechnic University, an MSc in Marketing & Management from EDHEC Business School (France), and dual BA/BSc degrees in French & International Business from Wuhan University (China) and NEOMA Business School (France).
Her research focuses on the intersection of consumer psychology and sensory experiences, with expertise in:
- Consumer decision-making processes
- Multisensory brand perception
- Linguistic aspects of marketing
- Visual and auditory branding elements
Xu's recent publications in Psychology and Marketing demonstrate consistent focus on visual aspects of consumer behavior. Her work examines how sensory cues like color intensity and visual stimuli influence emotional consumption patterns and brand evaluations.
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