معرفی
Dr. Olivia Petit is a Lecturer and researcher in Marketing at KEDGE Business School specializing in consumer neuroscience, sensory marketing, and digital marketing. Her research employs advanced methodologies including functional magnetic resonance imaging (fMRI) studies to investigate mental imagery and multisensory interactions in consumer experiences.
Her research interests focus on consumer neuroscience, sensory marketing, digital marketing, AR/VR applications, and food marketing. Dr. Petit examines how sensory cues influence consumer behavior, particularly in digital environments, with emphasis on visual, auditory, and tactile elements that shape consumer experiences and decision-making processes.
Analysis of her recent publications (2021-2024) reveals a strong trajectory toward multisensory digital experiences, ethical considerations in customer experience, and advanced applications of extended reality in marketing contexts. Her work bridges neuroscience, psychology, and business applications with particular focus on food and beverage marketing.
Scientific recognition includes:
- Nestlé Foundation award (2012)
- EMAC McKinsey Marketing Dissertation Award (2015)
Dr. Petit has established significant collaborations with researchers across Europe and has published in top-tier journals spanning marketing, neuroscience, psychology, and food science domains. Her work demonstrates a consistent focus on understanding the cognitive and sensory mechanisms underlying consumer behavior in both traditional and digital contexts.
Her laboratory work incorporates advanced technologies including virtual reality systems and neuroimaging techniques to explore how multisensory cues influence consumer perception, decision-making, and behavior in retail and online environments.
