Renaud LUNARDO

Renaud Lunardo is a Senior Professor of Marketing at KEDGE Business School in Bordeaux, France. He holds a PhD from the University of Reims Champagne-Ardenne and a research supervisor qualification from the University of Paris XII. His academic career includes visiting researcher positions at Louisiana Tech, HEC Montréal, Fuqua School of Business (Duke University), and the University of South Australia.

His research focuses on marketing stimuli effects on consumer perceptions and emotions, particularly in food, wine, hospitality, and prosocial behavior. While diverse, his work consistently analyzes consumer behavior and broader individual decision-making (buyers, sellers). At KEDGE, he teaches data collection/analysis (bachelor's and master's), sensory marketing (MSc Marketing), and operational marketing (bachelor's). He also provides consulting to wine, tourism, and luxury industries.

Recent publications examine brand heritage, organic branding, wine tourism experiences, narcissism in food consumption, and service recovery paradoxes. His work spans journals like European Journal of Marketing, Psychology & Marketing, and Journal of Travel Research. Key themes include brand-consumer intimacy, escapism, and language effects in service environments.