معرفی
Thierry LOREY is a Professor of Marketing at KEDGE Business School since 2018, specializing in wine and food industries, qualitative research, and international brand management. He holds a PhD in Management Sciences from the University of Toulouse 1 Capitole (2012) and an HDR in Management from the University of Pau (2020).
- Research Focus: Wine (social representations, rosé wine), heritage tourism (Ways of Compostela), sports, and digital transformation in these sectors.
- Publications: Appeared in Cornell Hospitality Quarterly, Management International, and books from Pearson France, Routledge, and Springer.
- Professional Experience: 15 years as an international marketing manager in wine and food sectors.
His recent work explores pandemic impacts on consumer behavior, phygital wine tourism innovations, and cross-modal sensory marketing. He collaborates extensively on Santiago de Compostela pilgrimage route studies and sustainable tourism strategies.
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