معرفی
Grégory BRESSOLLES is a senior professor of marketing and director of the specialized master's program "Digital Marketing & Data" at KEDGE Business School in Paris. He earned a doctorate and research supervision qualification in management sciences from the University of Toulouse 1 - Capitole. He also serves as an associate researcher at the RBC Chair in e-commerce at HEC Montréal.
- Doctorate (2004) and HDR (2012) from University of Toulouse 1 - Capitole
- Associate Researcher at RBC Chair, HEC Montréal
His research focuses on consumer behavior, digital marketing, services marketing, and business digitalization, with emerging interests in the metaverse and omnichannel strategies. Recent publications examine topics like crossfit brand communities, mobile app task-technology fit, and quality management in digital transformation.
Article trends include
- Digital transformation in retail and services
- Consumer behavior in virtual environments
- Performance metrics for e-commerce
- Quality management in digital contexts
- Brand community dynamics
- Metaverse applications
He has authored practical guides including Digital Marketing (Dunod) and QSE et digital: Soyez moteurs de la transformation (Afnor Editions). He collaborates with companies on omnichannel and connected commerce initiatives.
