معرفی
Giulia Pavone is a lecturer and researcher at KEDGE Business School, where she focuses on AI ethics, smart technologies, and digital transformation. She holds a PhD in Management Sciences from Toulouse 1 Capitole University - Toulouse School of Management.
Research Interests: Giulia investigates consumer interactions with smart technologies, emphasizing trust-building mechanisms, AI ethics, and emotional responses to AI failures. Her work bridges marketing and technological innovation.
Recent Trends in Publications: Her recent articles explore AI's role in marketing, including chatbots, autonomous vehicles, and ethical implications. These studies often combine experimental methodologies with consumer psychology.
Scientific Awards:
- Best Thesis Award from the French Marketing Association (AFM) (2022)
- Special Thesis Award from the Adetem Circle (2022)
- Sphinx Thesis Award (2022)
۰مقاله منتشرشده
