Nathalie Spielmann

Nathalie Spielmann is a Professor of Marketing at NEOMA Business School in Reims, France. She holds a Master's degree from HEC Montréal and a PhD in Marketing from Concordia University's John Molson School of Business. Her research focuses on Marketing Strategy, Consumer Behavior, Advertising, and the Wine Industry, with a particular interest in territorial branding and sustainability practices.

Dr. Spielmann serves on the editorial board of the International Journal of Wine Business Research and Journal of Consumer Marketing. She leads the Wine. Place. Value. Research Centre at NEOMA, collaborating with the city of Reims to enhance strategic marketing and tourism initiatives. She co-owns a champagne bar in Reims' vineyards and frequently presents her research at international wine and tourism events.

Her teaching spans undergraduate courses in Marketing and Luxury Marketing, and graduate modules in Media Strategy, Wine Marketing, and Territorial Marketing. Her research explores topics such as consumer perceptions of misshapen produce, SME environmental practices, and the role of terroir in brand identity.

Recent publications highlight her work on sustainability in family wineries, virtual reality in marketing, and the impact of social justice allyship on brand evaluation. She actively contributes to academic conferences and industry partnerships, bridging academic research with practical applications in marketing and tourism.