David Menival

David Menival is a Lecturer in Economics at NEOMA Business School, specializing in the wine industry, territorial branding, and institutional dynamics. His research explores the economic and cultural dimensions of wine heritage, brand management, and marketing strategies in the luxury sector.

• Research Focus: Wine industry economics, territorial brands, institutional dynamics, cultural heritage management
• Organizations: Member of Academy of Wine Business Research (AWBR) and Network for Vine and Septentrional Wine (RVVS)
• Key Themes: Geographic reputation, stakeholder interplay in cultural goods, short marketing circuits, and wine tourism

His publications analyze value creation in champagne production, economic challenges in the global wine industry, and regulatory debates around AOC systems. Research trends emphasize the intersection of economics, marketing, and institutional frameworks in agribusiness and luxury industries.

• Notable Projects: Partner in the regional project « UNIVIGNE » (2015-2019) at Villa Bissinger
• Conferences: Presented internationally on wine tourism, territorial branding, and cultural consumption contexts