David MENIVAL

David MENIVAL serves as an Expert Professor in the Department of Wine & Spirits within the School of Wine & Spirits at Burgundy School of Business (BSB). His academic role focuses on advancing wine business research and education with emphasis on global market dynamics, territorial branding, and consumer behavior in international contexts, particularly regarding Champagne and Chinese markets.

His research program centers on Wine & Spirits Business with specialized expertise in Wine Marketing, Consumer Behavior, Territorial Branding, and Wine Tourism. MENIVAL investigates how wine tourism shapes regional brand reputation and luxury positioning, examining evolutionary consumer perceptions through collaborative studies with international scholars like S.J. Charters and J. Fountain. His work bridges academic theory with practical industry challenges in value co-creation and brand management.

Analysis of his 2015-2019 publications reveals consistent focus on Champagne's territorial branding challenges, wine tourism's impact on consumer perceptions, and China's evolving role in the global wine value chain. His research demonstrates strong international collaboration patterns and addresses critical industry questions about maintaining brand reputation amid shifting consumer preferences in emerging markets.

Scientific Awards:

• No scientific awards were listed in the provided information.

Advising and Grants:

• Students: The available information does not list any students supervised by Professor MENIVAL.
• Grants: Details regarding research grants were not provided in the source material.

Labs and Teams:

• Professor MENIVAL is affiliated with the Wine & Spirit Business disciplinary team at BSB, contributing to the school's specialized research initiatives in wine business and tourism.