معرفی
Jacques THEBAULT serves as an Associate Professor in the Department of Wine & Spirits at the School of Wine & Spirits, Burgundy School of Business (BSB), where he is core faculty within the Wine & Spirit Business research team.
His research expertise centers on:
- Wine Marketing Strategy
- Spirits Business Development
- Brand Management in Premium Beverage Markets
- Consumer Behavior Analysis for Wine Products
- Business Strategy Optimization for Wineries
His 2025 publications analyze critical wine marketing challenges, particularly advocating against over-reliance on single-channel promotion in volatile markets, as demonstrated in his Vince magazine interview discussing Hungarian wine industry dynamics.
He actively contributes to BSB's Wine & Spirit Business research collective, which focuses on translating academic insights into practical business frameworks for global wine and spirits enterprises.
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Jacques THEBAULT در سایتهای دیگر
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