معرفی
Glyn Atwal is an Associate Professor at the Burgundy School of Business (BSB), affiliated with the School of Wine & Spirits Business and Department of Marketing. His research focuses on Luxury Brand Management, with particular emphasis on Wine & Spirits marketing, consumer behavior in emerging markets, and sustainability strategies for luxury companies.
Atwal’s recent publications explore themes such as:
- Artificial Intelligence adoption in the wine industry
- Circular economy practices for luxury brands
- Brand hijacking and digital reputation risks
- Luxury x sports/gaming collaborations
- Greenwashing and environmental ethics
۰مقاله منتشرشده
Glyn Atwal در سایتهای دیگر
جستوجوهای مرتبط
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