David Menival

David Menival is a Lecturer in Economics at NEOMA Business School. His research focuses on the economic and institutional dynamics of the wine industry, particularly in the Champagne region.

• Current affiliation: NEOMA Business School
• Research areas: Wine Economics, Territorial Brands, Institutional Dynamics
• Key collaborations: UNIVIGNE Project, Academy of Wine Business Research (AWBR), Network for Vine and Northern Wine (RVVS)

Menival's work explores how territorial branding and institutional frameworks impact value creation in wine industries. His studies often intersect with marketing, luxury management, and cultural heritage preservation.

His publications (2011-2014) emphasize geographic reputation effects, wine tourism as a sales driver, and challenges in AOC systems. Common keywords span Economics, Wine Business, and Cultural Consumption.

Menival actively participates in international conferences, sharing insights on wine industry economics and territorial branding. While no specific awards are listed, his work engages with critical debates in wine business research.