María Ruiz García

María Ruiz García is a Professor of Finance at NEOMA Business School, specializing in financial reporting under IFRS/US GAAP, corporate finance, and luxury brand valuation. She directs the MSc Finance: Investment & Wealth Management program and actively contributes to e-learning development. Her research focuses on international financial standards, asset valuation methodologies, and strategic financial modeling. María has authored numerous case studies published in The Case Centre, exploring topics like brand equity analysis, investment decisions, and financial modeling for luxury firms such as Prada and Hermes. She teaches in Executive MBA and Master's programs, emphasizing practical applications of financial theories.

Her academic contributions span books like Contrôle de Gestion (2017) and collaborative works analyzing luxury brand valuation and champagne stock valuation. María's work bridges theoretical finance with practical business strategies, particularly in high-value sectors like luxury goods and wine industries. She has presented at international conferences on intangible asset measurement and financial reporting trends.