جست‌وجوی استاد و پژوهشگر

Anna S. Mattilaمشاهده پروفایل

استاد

• Social Media
• Service Recovery
• Servicescape
• +۸ مورد دیگر

Anna S. Mattila is the Marriott Professor of Lodging Management and serves as Professor-in-Charge of the Graduate Program at the School of Hospitality Management, Pennsylvania State University. Her research spans social media, service recovery, servicescape, prosocial behaviors, cross-cultural studies, and wellness in hospitality contexts. Education : B.S. and Ph.D. from Cornell University, M.B.A. from University of Hartford Mattila's work examines how emotions, cultural norms, and technological innovations like AI influence consumer decisions in hospitality. Her studies cover topics from robotic service interactions to sustainable food marketing and moral psychology in tourism. She has published extensively in journals such as International Journal of Hospitality Management and Journal of Consumer Marketing . Her recent articles focus on AI integration in hospitality, consumer trust in virtual influencers, upcycled food adoption, and the psychological effects of servicescape design. Key themes include ethical consumption, digital transformation, and cross-cultural consumer behavior. Advising : Supervised Anqi Luo's dissertation on service recovery in 2022 Mattila's office is located in 224 Mateer Building, University Park, PA. She contributes to advancing hospitality research through methodological consulting and the Penn State Biomarker Core Laboratory.

Janna Parkerمشاهده پروفایل

استاد

• Retailing
• Digital Marketing
• Advertising
• +۴ مورد دیگر

Janna Parker is a professor in the Department of Marketing at James Madison University, specializing in digital marketing, retailing, and nonprofit marketing. With a career transition from political campaigns, she focuses on social media's role in personal and professional branding. Her research examines work-personal social media boundaries, employer governance policies, and volunteerism in nonprofit contexts. Education: Bachelor's in History (California State University Sacramento), Master's (Cameron University), Doctorate (Louisiana Tech) Teaching Interests: Digital marketing education, social media strategy, nonprofit marketing Her scholarly work spans social media governance, volunteer engagement, and retail dynamics, with recent emphasis on digital marketing pedagogy and cancel culture implications. Parker has contributed to academic journals through empirical studies and conceptual commentaries. Key article trends include: Digital marketing education evolution (2024) Social media governance in corporate and nonprofit contexts (2024) Online teaching satisfaction in higher education (2022) Volunteer brand community dynamics (2020) Consumer behavior frameworks (2019) Her media appearances include expert commentary on holiday retail strategies and social media research, reflecting practical applications of her academic work.

• Corporate Social Responsibility
• Business Ethics
• Digital Ethics
• +۶ مورد دیگر

Peter Seele is a Full Professor at the Faculty of Communication, Culture and Society at Università della Svizzera italiana (USI). He is affiliated with the Center for Climate Finance and Sustainability (CCFS), Ethics and Communication Law Center (ECLC), and the Luxury Observatory Lugano (LOLugano). His research focuses on Corporate Social Responsibility (CSR), Business Ethics, Digital Ethics, Greenwashing, and Machinewashing. Dr. Seele holds dual PhDs in Economics (University of Witten/Herdecke, Germany) and Philosophy (University of Düsseldorf, Germany). He previously served as an Assistant Professor at the University of Basel and conducted post-doctoral research at the Institute for Advanced Studies in the Humanities (KWI) in Essen. His educational background includes studies at the University of Oldenburg and Delhi School of Economics, followed by two years as a business consultant in Frankfurt. His research explores ethical challenges in digitalization, sustainability, and technology. Notable themes include AI ethics governance, ethicswashing in corporate communication, and the interplay between blockchain and business ethics. Recent work addresses greenwashing trends, the ethical implications of algorithmic systems, and sustainable practices in luxury industries. Publications highlight critical analyses of digital ethics frameworks, sustainability backlashes, and the societal impact of emerging technologies. His interdisciplinary approach bridges philosophy, business studies, and environmental science, with a focus on practical solutions for ethical dilemmas in modern organizations. Peter Seele collaborates across academic and industrial sectors, emphasizing real-world applications of ethical theories. He advises on CSR strategies, digital transparency, and regulatory frameworks for sustainable business practices.

• Responsible Branding
• Brand Purpose
• Brand Activism
• +۵ مورد دیگر

Zoe Lee is a Reader (Associate Professor) in Marketing at Cardiff Business School, Cardiff University , and Programme Director for MSc Strategic & Digital Marketing. She serves as an Associate Editor for the Journal of Strategic Marketing and editorial board member for Journal of Business Research and Journal of Philanthropy & Marketing . Research Interests: Responsible Branding Brand Purpose & Activism Sustainability Communications in Fashion Nonprofit Marketing Strategy Digital Brand Management Recent Publications (2023-2025) examine brand activism in permacrisis, social media banter between brands, disability inclusion in luxury fashion, and sustainability communication strategies. Her work combines empirical studies with systematic literature reviews across Journal of Marketing Management , European Journal of Marketing , and Journal of Business Research . Scientific Awards: Outstanding Article in Nonprofit & Voluntary Sector Quarterly (2018) Nominated for ESLA Awards (2021-2025) for teaching excellence Dean's Award for Citizenship (2017) Supervision: Currently supervising PhD students in corporate brand purpose, sustainability, and brand activism. Actively engaged in grant-funded projects including British Council research on inclusive policies and Hodge Foundation public value internships.

Nicole Koschate-Fischerمشاهده پروفایل

استاد

• customer insights
• digital marketing
• pricing and product management
• +۳ مورد دیگر

Nicole Koschate-Fischer is Professor and holds the GfK Chair for Marketing Intelligence at Friedrich-Alexander University Erlangen-Nuremberg (FAU), where she currently serves as Dean of Research at the Faculty of Business, Economics and Social Sciences. She is spokesperson for the interdisciplinary research focus "Customer Insights" and founding director of the Experimental Lab for Business Insights Nuremberg (ELAN). Previously, until September 30, 2024, she served as spokesperson for the Institute of Marketing and head of the Master's in Marketing program. Professor Koschate-Fischer earned her doctorate and habilitation from the University of Mannheim after completing a degree in business administration and psychology. Her academic journey includes membership in the interdisciplinary Collaborative Research Center "Concepts of Rationality, Decision Behavior, and Economic Modeling" at Mannheim, along with research stays as visiting scholar at University of Florida and University of Texas at Austin. She has held professorships at Technical University of Kaiserslautern and HEC Paris, and served as visiting professor at University of Vienna and Central University of Finance and Economics in Beijing. Research Interests Professor Koschate-Fischer's research spans customer insights , digital marketing , pricing and product management , and marketing analytics . Her work investigates consumer behavior in digital contexts, brand partnerships, life event impacts on purchasing decisions, and the psychological aspects of pricing. She employs experimental research methods and mediation analysis to understand causal relationships in consumer decision-making processes. Her publication record demonstrates consistent high-impact research in leading journals including Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Recent work focuses on digital communication phenomena like emoji usage in electronic word-of-mouth, conversational agent interactions, and the application of behavioral pricing principles in charitable contexts. Professional Recognition Full member of the Bavarian Academy of Sciences and Humanities Member of the Board of Academic Trustees of the Center for Advanced International Marketing Knowledge (AiMark) Editorial board member of Journal of International Marketing Professor Koschate-Fischer regularly serves as reviewer for leading international academic journals and presents her research at both academic and practitioner-oriented conferences. Her work receives funding from organizations including the German Research Foundation (DFG), and she maintains active collaborations with renowned companies across various industries. She has directed the Experimental Lab for Business Insights Nuremberg (ELAN) since its founding, creating a hub for interdisciplinary customer insights research that bridges academic rigor with practical business applications.

• Sustainable Tourism
• Tourism Marketing
• Sharing Economy in Tourism
• +۶ مورد دیگر

Sergio Moreno Gil is a Professor in the Department of Economics and Business Management at Universidad de Las Palmas de Gran Canaria (ULPGC), Spain. He is affiliated with the GIR TIDES research group (Economy, Environment, Sustainability and Tourism) and the Institute of Tourism and Sustainable Economic Development. His academic work focuses on tourism economics, marketing, and sustainability within the Social and Legal Sciences branch. Dr. Moreno Gil's research interests span across multiple dimensions of contemporary tourism. His primary focus areas include sustainable tourism development, destination marketing, sharing economy platforms in tourism, and consumer behavior analysis. He has made significant contributions to understanding tourism in the Canary Islands, particularly through his work with the Canary Islands Tourism Observatory. His research integrates traditional tourism studies with emerging fields like neurotourism and biometric analysis of tourist experiences. His publication record shows a clear trend toward addressing contemporary challenges in tourism. Recent works focus on sustainability in mass tourism destinations, the impact of sharing economy platforms, gastronomic tourism marketing, and collaborative tourism networks. His research demonstrates a strong methodological diversity, employing bibliometric analysis, social network analysis, and empirical studies of tourist behavior. Dr. Moreno Gil has been actively involved in the Canary Islands Tourism Observatory, contributing to annual reports on tourism sustainability in the region. His collaborative work spans across the Ibero-American region, with numerous co-authorships reflecting international research networks in tourism studies.

Kenan Arifogluمشاهده پروفایل

دانشیار

• Healthcare Management
• Supply-Chain Management
• Pricing and Revenue Management
• +۳ مورد دیگر

Dr. Kenan Arifoglu is an Associate Professor at the UCL School of Management. He previously held a postdoctoral position at the Ross Business School, University of Michigan (2008–2012). His education includes a PhD in Industrial Engineering and Management Sciences from Northwestern University (2012), two MSc degrees from Northwestern University (2008) and Koç University (2007), and a BSc from Koç University (2005). His research focuses on behavioral motivations in healthcare, supply chains, pricing, and entrepreneurial operations. Key projects include analyzing inefficiencies in flu vaccine supply chains and developing frameworks for high-growth startups. His work bridges operations management with practical challenges in healthcare, retail, and entrepreneurship. Recent publications address topics such as luxury brand licensing dynamics, incentive programs in healthcare systems, and the theoretical foundations of lean startup methodologies. These contributions span disciplines like marketing, operations research, and public health, emphasizing cross-sectoral applications. Dr. Arifoglu’s advising and grant activities are not detailed here. He is affiliated with the UCL School of Management and actively contributes to academic discourse through his research and teaching roles.

Mark Heitmannمشاهده پروفایل

استاد

• Artificial Intelligence in Marketing
• Social Media Marketing
• Brand Management
• +۵ مورد دیگر

Prof. Mark Heitmann is a Professor of Marketing & Customer Insight at the University of Hamburg Business School. He holds a visiting appointment at Nova School of Business and Economics. His research focuses on AI-driven marketing strategies, social media analytics, brand equity, and consumer decision-making. He has held academic roles at institutions including the University of St. Gallen and Christian-Albrechts-University in Kiel before joining Hamburg in 2011. Academic Career: Holds a PhD (2004) and post-doctoral Habilitation (2007) from the University of St. Gallen. Visiting researcher at Columbia University and the Max Planck Institute for Human Development. Research Interests: Applications of artificial intelligence in marketing Social media and digital transformation Ethical consumer behavior Brand self-expression and visual design Marketing technology (MarTech) innovations Key Achievements: Over 20 peer-reviewed publications in top journals like Journal of Marketing Research and Harvard Business Review . Award-winning research includes the MSI/H. Paul Root Award and IJRM-EMAC Best Article Award. Active in translating research into scalable commercial solutions through software-as-a-service ventures. Team & Collaborations: Leads a research team including M.Sc. candidates Sammar Rath, Julia Rosada, Maximilian Witte, Tijmen Jansen, Claus Hegmann-Napp, and Magdalena Heynicke. Engages in interdisciplinary projects with industry partners.

Anocha Aribargمشاهده پروفایل

استاد

• Consumer Behavior
• Marketing Research
• Econometric Modeling
• +۳ مورد دیگر

Anocha Aribarg is a Professor of Marketing and Area Chair of Marketing at the Ross School of Business, University of Michigan, with additional faculty affiliation at the Center for Southeast Asian Studies (CSEAS). Her interdisciplinary research bridges psychological theory, consumer behavior, and advanced statistical modeling to address complex marketing challenges. Education: PhD in Marketing, University of Wisconsin, 2004 MBA, University of Wisconsin-Milwaukee, 1998 BS in Statistics, Chulalongkorn University, Thailand, 1994 Research Focus: Prof. Aribarg investigates cognitive processes in consumer decision-making, specializing in individual/joint choice dynamics, product search behaviors, and responses to marketing stimuli. Her methodology integrates Bayesian econometrics with physiological measures (eye tracking, skin conductance) and multi-method experimental designs to uncover hidden decision mechanisms. Publication Trends: Her 14 recent publications (2009-2024) reveal consistent innovation in choice modeling, with increasing emphasis on attention dynamics (2020), moral psychology in aesthetics (2022), and high-frequency service data integration (2023). Work appears predominantly in Marketing Science Journal of Marketing Research, and Psychological Science, demonstrating methodological rigor across consumer behavior, advertising, and service contexts. Academic Service: She serves as Associate Editor for Marketing Science, Journal of Marketing, and Journal of Marketing Research, while contributing to the Journal of Retailing editorial board. Teaching: Prof. Aribarg delivers graduate-level courses in Marketing Research and Analytics and Predictive Analytics at Ross, emphasizing data-driven decision frameworks.

• Digital Marketing
• Consumer Behavior
• Technology and Digitization
• +۳ مورد دیگر

Oden Groth is an Assistant Professor of Digital Marketing and Information Systems at Fairleigh Dickinson University (FDU), affiliated with the Department of Marketing, Management and Entrepreneurship within Silberman College. He holds a BSc from the University of York (UK), MSc from the University of Oxford (UK), and a PhD from Baruch College, CUNY. His research focuses on digital marketing strategies, consumer behavior in technology-driven markets, and sensory marketing applications. Key interests include crossmodal sensory effects on consumer preferences, authenticity perceptions in digital formats, and the role of haptic feedback in advertising. Recent publications explore topics like disability identity's impact on innovation, physical vs digital product symbolism, and multisensory consumer experiences. His work bridges marketing theory with practical applications in e-business and digitization trends. No awards or grants explicitly listed. He teaches courses including Social Media Marketing, E-Business, and Sensory Marketing.

Andreas Eklundمشاهده پروفایل

استادیار

• Branding
• Consumer Behavior
• Consumer Psychology
• +۳ مورد دیگر

Andreas Eklund is an Assistant Professor in the Marketing Department at the University of Wisconsin-La Crosse (UWL). He holds a Ph.D. in Marketing from Linnaeus University (Sweden), specializing in consumer psychology, and a Master’s degree from Lund University (Sweden). His research focuses on sensory marketing, branding, and service-dominant logic, exploring how sensory cues influence consumer behavior and brand experiences. He has taught courses on branding, consumer behavior, and marketing strategy at universities in Sweden, Norway, and the U.S. Education: Ph.D. in Marketing (Consumer Psychology), Linnaeus University, Sweden M.Sc. in Marketing, Lund University, Sweden Research Interests: Sensory marketing and its intersection with branding Multi-sensory consumer experiences in automotive and retail environments Experiential marketing and value proposition design Congruency theories in brand-consumer relationships Teaching: Recent courses include MKT351 (Principles of Marketing), MKT362 (Consumer Behavior), and MBA755 (Advanced Marketing) Focuses on experiential learning and real-world marketing applications Professional Background: Prior career as a chef informs his sensory marketing research Experience in Scandinavian universities before joining UWL Personal Interests: Outdoor activities (disc golf, ice skating) Swedish salt licorice enthusiast Manchester United football fan

Jasper Fessmannمشاهده پروفایل

استادیار

• Public Interest Communications
• International Public Relations
• Disinformation
• +۳ مورد دیگر

Dr. Jasper Fessmann is an Assistant Professor in the Department of Journalism and Strategic Media at the University of Memphis, joining in 2023 after serving at West Virginia University’s Reed College of Media. He holds a Ph.D. in Mass Communication from the University of Florida, a Qualifying Certificate in University-Level Teaching from Technical University Berlin, and degrees in International Public Relations (MA, Boston University), Communication Arts (BA), and Philosophy (BA) from Georgia Southern University. His research focuses on public interest communications (PIC), international public relations, disinformation, and crisis communications. He pioneered the PIC field to advance social change, particularly countering climate denial campaigns. His work emphasizes strategic communication for NGOs, governments, and Fortune 500 companies, informed by 15 years in international PR agencies and pro bono projects on Holocaust remembrance. His publications analyze climate change communication strategies, crisis management, and non-profit communication frameworks. Recent articles address gamification in education to combat misinformation and cross-cultural crisis responses. His research bridges theoretical foundations and practical applications of strategic communication for societal benefit. Dr. Fessmann has no listed awards but has contributed to public interest initiatives globally. His advising and grants are not detailed in available texts, though his academic work suggests ongoing engagement with PIC and climate communication projects. He teaches university-level courses and maintains an office at Meeman Journalism 330.

Darren Dahlمشاهده پروفایل

استاد

• New product development
• Creativity
• Consumer behavior
• +۴ مورد دیگر

Darren Dahl is a Professor at the University of British Columbia (UBC) Sauder School of Business , holding the RBC Financial Group Professor of Entrepreneurship chair. His research focuses on new product development , creativity , consumer emotions , social influence , and social marketing . Education: BCom from the University of Alberta, PhD from UBC Leadership: Dean of the Sauder School of Business Research Trends: Recent work emphasizes innovation strategies , consumer identity dynamics , ethical marketing , and social impact . He explores how organizational structures influence perceptions, the role of identity in consumption, and the psychological drivers of prosocial behavior. Contact: Office HA 769, Tel: 604-822-8556, Email: darren.dahl@sauder.ubc.ca

• Service Marketing
• Value Co-Creation
• Relationship Marketing
• +۲ مورد دیگر

Christian Grönroos is Professor of Marketing at Hanken School of Economics, recognized among the top marketing researchers globally. His pioneering work established service marketing theory and the service logic paradigm. Research focuses on value co-creation frameworks, relationship marketing evolution, and service-driven business model innovation. Publications have transformed understanding of customer management and service productivity. Awards include the Don Schultz Award (2025) and AMS-Parasuraman Best Paper Award. Recent work examines service-informed marketing reform and employee alignment in brand promise co-creation.

• Human-Computer Interaction
• User Experience (UX)
• Digital Culture
• +۵ مورد دیگر

Prof Lee Kwan Min is a Professor and the inaugural Korea Foundation Professor in Contemporary Korean Society and New Media at Nanyang Technological University’s Wee Kim Wee School of Communication and Information (WKWSCI), where he directs the UX Lab. He holds a Ph.D. from Stanford University and has held leadership roles, including founding director of Interaction Science Research Center at Sungkyunkwan University and Vice President at Samsung Electronics, overseeing UX strategy and innovation. His research focuses on user experience (UX), human-machine interaction (HCI/HRI/HAI), digital culture, and Korean society’s technological evolution. He has secured over $12M in research grants and holds patents in display interfaces and gesture control. Notable awards include ICA Fellowship and USC Mellon Teaching Award. Education: Ph.D. (Stanford University), M.A./B.A. (implied from career timeline). Previous affiliations include Sungkyunkwan University (SKKU) and the University of Southern California (USC), where he was tenured at 40. His work bridges academia and industry, advising startups in fintech, smart mobility, and UX design. Research Interests: UX design and evaluation Social/psychological impacts of ICT Human-robot/vehicle interaction Smart cities and disruptive technologies Korean digital society studies Recent work trends emphasize conversational interfaces in vehicles, metaverse analysis, and Fintech agents. His articles explore topics like autonomous vehicle trust, cross-cultural gaming psychology, and VR advertising. Awards include ICA Fellow status and multiple top-paper recognitions. Grants and Patents: Over $12M funding from NSF, Samsung, and Korean/US governments. Patents span smart displays, gesture control, and multimedia systems. Advises global firms on UX strategies and innovation. Labs/Teams: Director of UX Lab at NTU, leading interdisciplinary research. Collaborates with MIT Cognet and editorial boards of top journals like Journal of Communication and Human Communication Research .