Peter Seele

Peter Seele is a Full Professor at the Faculty of Communication, Culture and Society at Università della Svizzera italiana (USI). He is affiliated with the Center for Climate Finance and Sustainability (CCFS), Ethics and Communication Law Center (ECLC), and the Luxury Observatory Lugano (LOLugano). His research focuses on Corporate Social Responsibility (CSR), Business Ethics, Digital Ethics, Greenwashing, and Machinewashing.

Dr. Seele holds dual PhDs in Economics (University of Witten/Herdecke, Germany) and Philosophy (University of Düsseldorf, Germany). He previously served as an Assistant Professor at the University of Basel and conducted post-doctoral research at the Institute for Advanced Studies in the Humanities (KWI) in Essen. His educational background includes studies at the University of Oldenburg and Delhi School of Economics, followed by two years as a business consultant in Frankfurt.

His research explores ethical challenges in digitalization, sustainability, and technology. Notable themes include AI ethics governance, ethicswashing in corporate communication, and the interplay between blockchain and business ethics. Recent work addresses greenwashing trends, the ethical implications of algorithmic systems, and sustainable practices in luxury industries.

Publications highlight critical analyses of digital ethics frameworks, sustainability backlashes, and the societal impact of emerging technologies. His interdisciplinary approach bridges philosophy, business studies, and environmental science, with a focus on practical solutions for ethical dilemmas in modern organizations.

Peter Seele collaborates across academic and industrial sectors, emphasizing real-world applications of ethical theories. He advises on CSR strategies, digital transparency, and regulatory frameworks for sustainable business practices.