معرفی
Lucia Gatti is an Assistant Professor at the Department of Economics and Management, University of Trento. Her teaching focuses on green marketing, sustainable consumption, international strategic management, and market analysis. She leads courses such as Green Marketing per la transizione ecologica, International strategic management, and Laboratorio di analisi dei mercati, emphasizing critical evaluation of marketing strategies and their environmental impacts.
Her research interests center on greenwashing, corporate social responsibility (CSR), sustainable development, and the intersection of business strategy with global environmental challenges. Key themes include regulatory approaches to greenwashing, consumer perception of sustainability claims, and the role of CSR in corporate reputation.
Her publications (2010–2025) critically examine greenwashing typologies, mandatory CSR frameworks, and the ethical dimensions of corporate communication. While no scientific awards are explicitly mentioned, her work is widely cited in sustainability and marketing literature. She has advised no students listed in the provided texts and is actively involved in teaching and research without part-time status or retirement.
