معرفی
Oden Groth is an Assistant Professor of Digital Marketing and Information Systems at Fairleigh Dickinson University (FDU), affiliated with the Department of Marketing, Management and Entrepreneurship within Silberman College. He holds a BSc from the University of York (UK), MSc from the University of Oxford (UK), and a PhD from Baruch College, CUNY.
His research focuses on digital marketing strategies, consumer behavior in technology-driven markets, and sensory marketing applications. Key interests include crossmodal sensory effects on consumer preferences, authenticity perceptions in digital formats, and the role of haptic feedback in advertising.
Recent publications explore topics like disability identity's impact on innovation, physical vs digital product symbolism, and multisensory consumer experiences. His work bridges marketing theory with practical applications in e-business and digitization trends.
No awards or grants explicitly listed. He teaches courses including Social Media Marketing, E-Business, and Sensory Marketing.
Oden Groth در جاهای دیگر
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