معرفی
Dr. Lisa Eckmann is a Lecturer (Assistant Professor) in Marketing at the University of Bath's School of Management. She holds a PhD from Goethe University Frankfurt and was a visiting scholar at Cambridge Judge Business School. Her research focuses on the intersection of marketing and psychology, particularly sustainable consumption in retail contexts. Her work has been published in journals like Psychology & Marketing and Journal of Experimental Psychology, and has been featured in global media such as The Guardian and BBC.
- Education: PhD in Economics and Business (Goethe University Frankfurt)
- Affiliations: Centre for Business, Organisations and Society (CBOS) and Institute of Sustainability and Climate Change (ISC) at the University of Bath
Her research interests span consumer psychology, brand image dynamics, and emotional influences on purchasing decisions. She explores how emotions and branding strategies can drive sustainable consumption patterns. Recent work examines anthropomorphic cues to reduce food waste and the effectiveness of attribute conditioning in brand development.
- Labs/Teams: Active in CBOS and ISC, focusing on sustainability and consumer behavior research.
