معرفی
Pierre McDonagh is a Professor in Management Marketing, Business & Society at the University of Bath's Centre for Business, Organisations and Society (CBOS). His research focuses on sustainability within prevailing market systems, gender politics in marketing, and the 'dark side' of marketing communications. He has guest-edited Special Issues for journals like Journal of Macromarketing and Journal of Marketing Management, and serves as Associate Editor for Journal of Macromarketing. His work contributes to UN SDGs related to sustainability and social justice.
Education details are not explicitly stated in the text. Research interests include sustainable consumption, eco-feminist perspectives, and activism in marketing. He is open to supervising doctoral students in areas like anti-slavery marketing, sustainable brands, and dark marketing communications.
Recent articles highlight themes such as mundane emotions in technology, stakeholder authenticity in CSR, and gender equality in academia. His editorial roles span multiple journals, including American Marketing Association's Journal of Public Policy & Marketing. Current projects critique gender politics and electric vehicle user experiences. He has led a British Academy-funded research project on small grants.
Awards are not explicitly listed, but his impactful work is evident through citations and media attention. His advising and grants involve transformative consumer research and sustainable development. He collaborates globally, as seen in international co-authored works and network collaborations.
