معرفی
Dr. Wesley Friske is an Associate Professor and Endowed Chair of Marketing at Missouri State University's Marketing Department. His research focuses on marketing strategy, particularly entrepreneurial marketing and corporate social responsibility (CSR), with emphasis on regulatory/policy impacts, SME logistics collaboration, and sustainability reporting practices. He holds a PhD in Marketing from Texas Tech University (2015).
- Education:
- PhD, Business Administration (Marketing), Texas Tech University, 2015
- MBA, Marketing, West Texas A&M University, 2010
- BA, English (Teaching), Montana State University, 2006
Research interests include entrepreneurial marketing's regulatory implications, CSR communication strategies, and systems-level macromarketing. His work appears in top-tier journals like Entrepreneurship Theory and Practice, Journal of Business Logistics, and Journal of Macromarketing. Recent studies explore customer participation in innovation, SME pivoting strategies during crises, and trust dynamics in marketing systems.
Teaching focuses on consumer behavior, marketing research, and analytics. He has advised ~30 students in directed learning assignments. Awards include the 2018 Abdul Ali Promising Research Award and 2018 Distinguished Research Award.
- Awards:
- Abdul Ali Promising Research Award (2018)
- Distinguished Research Award (2018)
- Sheth Doctoral Consortium Representative (2014)
Dr. Friske is engaged in the American Marketing Association's Entrepreneurial Marketing SIG and serves as advisor for Missouri State's Fly Fishing Club. His work bridges marketing strategy with entrepreneurship, sustainability, and logistics systems.
