Edita Petrylaite

Dr. Edita Petrylaite is an Assistant Professor in Entrepreneurship, Innovation, and Strategy at Newcastle Business School, Northumbria University. She has taught at both undergraduate and postgraduate levels since 2015 and holds a PhD in Business Management focusing on gender and consumer behavior. Her research interests span entrepreneurial leadership, gender dynamics, CSR implementation, and strategic development of SMEs. She collaborates internationally on projects like GETM3 and GETM4, emphasizing entrepreneurial talent management.

Education:

• PhD in Business Management (2015), Northumbria University
• MSc in Business Studies (2010)

Research Focus: Edita explores entrepreneurial learning, gendered leadership, and CSR's practical applications. Her work bridges consumer behavior and entrepreneurial strategy, often addressing societal challenges like sustainability and gender equality. She frequently presents at conferences such as ISBE and ECIE and publishes in journals like Journal of Marketing Management and International Journal of HRD.

Awards: Nominated for the Northumbria University Student-Led Teaching Awards (2017).

Advising & Grants: Supervises PhD student Viktoriia Tretiakova and collaborates on research grants exploring CSR's 'dark side' and green transition strategies. Her work aligns with UN SDGs, particularly education and sustainability.

Labs/Teams: Engaged in international collaborations through projects like GETM3/4, focusing on entrepreneurial talent development and CSR challenges.