معرفی
Jonathan Deacon is a Professor of Marketing at the University of South Wales, leading research on entrepreneurial firms’ market creation strategies and SME marketing in the digital era. He holds a PhD in Marketing and Entrepreneurship from the University of Ulster and has extensive external roles, including Vice Chair of the Chartered Institute of Marketing, Board Member of the European Marketing Confederation, and Trustee of the CAM Foundation. His research focuses on the intersection of marketing, entrepreneurship, and design thinking, with a particular emphasis on small firm strategies and education.
Education:
- PhD in Marketing and Entrepreneurship (2008), University of Ulster
- MA in Marketing (Glamorgan Business School)
- BSc (Hons) in Business Administration (Newport Business School)
- PGCE in Education (University of Wales, Newport)
- Postgraduate Diploma in Marketing (Chartered Institute of Marketing)
Research Interests: Theory development at the marketing/entrepreneurship interface, SME business models, marketing education, and design thinking integration. Active in autoethnographic methodologies to explore consumer behavior in contexts like pilgrimage and thanatourism.
Key Contributions: Editor of the Journal of Research in Marketing and Entrepreneurship (2008–2014), founding member of the Chartered Institute of Marketing’s Small Business Community group, and organizer of international conferences like 'Telling the Story of Business'.
Awards:
- Best Paper Award in Entrepreneurial and Small Business Marketing (2016)
- Multiple Best Paper Awards for collaborative works (2015–2017)
- Recipient of the First Place for Best Research Presentation (2017)
External Engagements: Serves on boards of commercial/social companies, advises government bodies, and maintains roles at institutions like the Royal Anniversary Trust and University of Salerno. Previously chaired Welsh marketing awards and professional bodies.
