Alessandro Feri

Alessandro Feri is a Lecturer at the Business School, Edinburgh Napier University. His work focuses on Marketing, Consumer Behavior, and Brand Purpose.

• Education: PhD in Marketing, exploring hedonic visual brand cues and consumer impulsivity.
• Research Interests: Brand purpose, ethical marketing, qualitative research methods, and the psychological impact of visual branding on Generation Z’s purchasing decisions.
• Publications: Co-authored studies on word-of-mouth marketing in Latin America, hedonic cues in food branding, and case study research methods.
• Projects: Participated in a Scottish Funding Council-supported initiative (2017–2018) to develop sustainable wool products.
• Collaborations: Regularly works with Nathalia Tjandra, Nicholas Ind, and Collins Osei on brand ethics and consumer research.