Nathalia Tjandra

Prof Nathalia Tjandra is a Professor in Marketing and Head of International at Edinburgh Napier University's Business School. She leads internationalisation strategies, curriculum development, and oversees transnational education programs. As part of the Marketing leadership team, she chairs the Marketing Professional Advisory Group, fostering industry-academia collaboration. A Senior Fellow of the Higher Education Academy (SFHEA), she is also a board member of the Marketing Society Scotland and mentor for the Student Marketing Society Scotland. Her teaching focuses on Brand Management at undergraduate and postgraduate levels, with extensive supervision of doctoral students.

Prof Tjandra’s research centers on branding, sustainability, and ethical marketing, particularly in Asia. She has secured grants like the British Council's 'Empowering Indonesian Women in STEM' (£24,828) and EIT Urban Mobility's 'Incentives to Motivate Active Mobility' (£17,721). Her work addresses tobacco marketing ethics in Indonesia and brand purpose in global contexts. She chairs the 17th Global Brand Conference 2024 and is a member of the Medinge Group, advocating for conscientious brands.

Her notable contributions include studies on brand activism’s impact on consumer responses, the role of marketing agencies in brand purpose, and green innovation perceptions. She has published in journals like European Journal of Marketing and Journal of Product and Brand Management, and delivered keynotes on branding and higher education internationalisation.