Alessandro Graciotti

Alessandro Graciotti is a Lecturer in Marketing at the School of Management, Faculty of Humanities and Social Sciences, Swansea University. He is actively engaged in research and teaching with a strong emphasis on ethical consumption, placemaking, and consumer behavior within socio-environmental contexts. He is available for postgraduate supervision and maintains active research links through ORCID, ResearchGate, Google Scholar, and Scopus.

• PhD in Applied Research in Marketing and Consumer Behavior, University of Macerata, Italy
• Former Second Reader at the American University in Rome
• Former Postdoctoral Research Assistant at Manchester Metropolitan University’s Institute of Place Management

Alessandro’s research centers on placemaking as ethical consumption, exploring how consumer culture intersects with socio-environmental challenges, particularly in alternative food systems and urban-rural development. His work develops post-structural and non-representational theories, integrating insights from human geography and philosophy. Key areas include consumer behavior, locality of food, rhythmanalysis, and non-anthropocentric ethics.

His recent publications reflect a consistent focus on rural space, food localness, and sustainable place-making, often analyzed through rhythmanalysis and new materialist frameworks. Articles span high-impact conferences and journals in marketing, geography, and critical management studies, emphasizing lived meanings, ethical value, and the politics of belonging in consumer-place relationships.

Alessandro is passionate about engaging students and collaborating with public, private, and third-sector organizations in food systems and place development.

His current supervision includes a DBA project on innovation barriers in Welsh social enterprises, co-supervised with Prof Nicholas Rich.

Alessandro leads and contributes to impactful research outputs such as the High Streets Task Force reports and best practice guides, working with teams across Manchester Metropolitan University and Swansea University. These projects evaluate place regeneration policies and support sustainable urban development across over 150 UK towns.