Alessandro Biraglia

Alessandro Biraglia is Associate Professor of Marketing in the Department of Marketing at Leeds University Business School, University of Leeds. He earned his PhD from the University of Leeds and holds an MSc and BSc in Psychology and Marketing from the University of Rome La Sapienza, Italy. He serves as Faculty Academic Lead for External Engagement and Co-Head of Year 2 for the UG Business Management with Marketing and IB with Marketing programs.

His educational background includes:

• PhD in Marketing, University of Leeds
• MSc in Psychology and Marketing, University of Rome La Sapienza
• BSc in Social Psychology, University of Rome La Sapienza

Alessandro's research centers on consumer behaviour, branding, and decision-making processes. Key interests include how individual differences, authenticity, ideology, and retail environments influence consumer and managerial choices. He explores the commercialization of new food products—particularly upcycled food—and the interplay between tourist institutions, businesses, and local governments in shaping urban landscapes. His work bridges academic inquiry with real-world applications in public policy and business strategy.

While specific publications are not listed in the provided text, his research output spans interdisciplinary areas in marketing, consumer psychology, and socio-economic development, suggesting a strong engagement with both theoretical and applied marketing science.

He has been actively involved in external engagement initiatives, including serving on the UK Government Office for Science task force 'Rebuild a Resilient Britain', and leading collaborative projects with Leeds City Council and major retailers to enhance consumer well-being and business growth.

Alessandro is currently supervising postgraduate researchers Jasmine Mohsen and Fiona Jin. He also contributes significantly to education as Module Leader for LUBS2840 Marketing Research and has previously taught core marketing modules such as Marketing Strategy, Consumer Behaviour, and Brand Management at both undergraduate and postgraduate levels.

He is a member of several professional organizations, including the Association of Consumer Research, Society of Consumer Psychology, American Marketing Association, and European Marketing Academy.