معرفی
Tao Jiang is an Associate Professor of Marketing at Leeds University Business School, University of Leeds, where he contributes significantly to teaching and research. He is based in the Department of Marketing and currently serves as Head of First/Second Year (Marketing). His academic expertise spans consumer behaviour, international marketing, and retailing, with a particular focus on cultural influences on consumption and business relationships.
His educational background includes an MBA from Leeds University Business School, a BA in International Economics and Technology Co-operation from ShenYang University, and a Postgraduate Certificate in Teaching Practice from Huddersfield University. He is a Fellow of the Higher Education Academy and a member of the Chartered Institute of Marketing.
Tao Jiang's research centers on consumer behaviour, especially how culture shapes individual consumption patterns, retail experiences, and business-to-business relationship dynamics. His work intersects with international marketing strategies and the evolving landscape of online and high-street retailing, reflecting both academic rigor and practical relevance drawn from his industry experience.
Although no recent publications are currently listed in the available content, his research interests suggest ongoing engagement with interdisciplinary studies in marketing, cultural studies, and consumer psychology.
- Chartered Institute of Marketing
- Fellow of Higher Education Academy
Tao Jiang has extensive teaching experience across undergraduate and postgraduate levels, delivering modules such as International Marketing, Consumer Behaviour, International Distribution Strategy, and Professional Skills Development. His prior industrial experience as a senior marketing manager and in various managerial roles in operations and supply chain management in Hong Kong enriches his pedagogical and research approach. There is no public mention of research grants or supervised students in the provided information.
He is actively involved in academic leadership as Head of First/Second Year (Marketing), contributing to curriculum development and student education strategy within the Department of Marketing. His integration of practical industry insights with academic scholarship positions him as a key figure in marketing education at the University of Leeds.
