معرفی
Tao Chang is a Senior Lecturer at the University of Chester's Faculty of Science, Business and Enterprise. With 15+ years in UK Higher Education, he specializes in quality assurance, postgraduate programme management, and overseas partnerships in Asian markets. His teaching focuses on marketing and strategic management.
Education includes a BA (Hons) in English Language from Shenyang University, an MSc in International Business from the University of Salford, and a Postgraduate Certificate in Academic Practice from Manchester Metropolitan University. He is pursuing a PhD investigating CSR Information Processing Variables on Chinese Consumer Response in luxury fashion under Professors Julieanna Powell-Turner and Kurt Allman.
Professional recognitions include Chartered Institute of Marketing (CIM) examiner status and Senior Fellow of the Higher Education Academy. He has led projects in recycling/waste minimization and consultancy. Funded training includes Leadership in Academia (Wellcome Trust) and Diversifying Leadership (University of Chester).
Research interests span CSR, luxury fashion consumer behavior, and international business strategies. He has managed institutional approvals and course validations, with expertise in overseas student recruitment and income generation.
